Dry shampoos account for a fifth of all shampoo sales and we’re not at all surprised. We have been extolling the virtues of the stuff for years and every client we’ve converted has been effusively grateful.
We agree that the concept isn’t the most appealing — a fragranced, powdery hairspray that you use in between washes to absorb oil and refresh the hair. But while dry shampoo is having a renaissance, it’s hardly a new concept. The Victorians used to sprinkle arrowroot powder on their hair to help absorb grease. Corn starch and oatmeal have also been used in the past.
Almost any celeb with big hair — be it Cheryl Cole, Jennifer Aniston or Kate Moss — has probably relied on dry shampoo at some point to give their hair a bit of va-va-voom volume.
Dry shampoo isn’t about skimping on washing my hair so we can hit the snooze button again (well, not most of the time anyway); it’s about making a blow-dry last longer. While the mid-lengths and the ends of hair can look better a day after a blow dry, sometimes the roots look a bit flat — and that’s where dry shampoo comes in.
A quick shake, a blast at the roots from 12in away, a little bit of massaging into the scalp, a brisk brushing to remove the excess, a spritz of hairspray and it’s — almost — as if you have just stepped out of a hair salon.
We have tested and tried a variety of brands and have found a winner: Label M. Label M Dry Shampoo refreshes hair in between shampooing using natural Rich Starch to disperse oil. It also works as a brilliant matt texturiser for a soft-touch,velvet finish to the hair. Shake can well and hold upright approximately 10-15cm from dry hair. This dry shampoo also comes in a Brunette formula, perfect for covering over grown roots and helping thinning hair look thicker! Label M Dry Shampoo is 10% off for the month of July!